Giving students real-world skills to stay above water and make strategic career moves, while helping industry build the modern workforce, are driving forces behind RMIT’s new learning partnership with Adobe, its strategy and product lead says.

The Victoria-based education institution and Adobe have partnered up to co-design three digital marketing courses off the back of the vendor’s software and expertise. Each will be available under RMIT Online’s professional course offerings, and focus on tackling real-world marketing situations with an emphasis on best practices, data-driven marketing and emerging technology.

Each course incorporates working with mentors, student advisors and course managers from both the university and Adobe’s employee ranks. The three courses are: Digital Marketing; Marketing Analytics and Insights; and AI and Emerging Technologies for Strategic Marketing.

The first course debuts on 20 August, while the second around analytics is due for release in October. RMIT Online and Adobe are also working together to devise more flexible and accessible study options digitally.

The partnership builds off the back of RMIT’s decision to invest in the Adobe suite of marketing technology products to improve its own marketing approach.

RMIT Online is a wholly-owned, separate entity of RMIT aimed at helping the tertiary education provider better harness digital and the future needs of modern learners. Established two years ago, the division now has 17,000 students, most of which have been doing online degrees and accredited programs at both Undergraduate and Masters level.

The Adobe partnership takes its cues from a raft of industry partnerships RMIT Online has been building. The first was with Apple, and culminated in a short course for iOS development using the Swift programming language under RMIT Online’s short-course credential portfolio, launched last November. Short courses are 4-8 weeks long and all co-created with industry.





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