When it comes to beauty, “less is more is my approach,” says a sun-kissed Georgia May Jagger. “My makeup bag is quite often one of those TSA ziplocks.” The statement is a testament to how pared-back the 26-year-old British model really is, and she’s decided to hop off the beach during Miami Swim Week for an off-the-cuff beauty tutorial to prove it.

A longtime fan of going the au natural route, even down to her bleach-blonde hair, which she prefers to air-dry, Jagger has also become a bit of a mixologist as of late. “I started making my own products, and they are all completely natural and British,” she says of her organic moisturizer that boasts ingredients such as rose geranium and calendula. Also from her not-yet-released skin-care line is a self-concocted “super balm” that can be used for the lips and elbows. “You can even put it over your makeup if you want to have that shiny look,” she says as she dabs a little extra on the eyelids and cheeks.

As for makeup, Jagger starts with a foundation stick from—surprise, surprise—Burberry, and uses her fingers to apply it where needed—a warming trick she learned from years spent on countless runways and fashion shoots with professional makeup artists. And while her go-to concealer also comes from the U.K., though surprisingly from the popular beauty retailer Boots: “Sometimes drugstore

just work better for me,” she says—her arsenal isn’t all homegrown. For a bit of sparkle, she turns to Rihanna’s Fenty Beauty for help, and applies a light dusting of gold shadow to her lids as well as Metal Moon highlighter to the apples of her cheeks. A favorite product of the Brit? Sugao, a blush with a whipped, mousse-like texture that she picked up on her travels in Japan (“I love going makeup shopping in Japan,” she says). After a swipe of pink lipstick and a spritz of light face mist and, okay, a little more blush, Jagger is ready for another day at the beach.

Filmed by Amanda Brooks
Edited by Deirdre Braun
Fashion Editor: Anny Choi
Filmed at Soho Beach House, Miami

Georgia May Jagger in: Volcom Simply Solid triangle top, $32, volcom.com; Volcom cold shoulder dress, $27, volcom.com


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