Inspired by Unilever’s Sustainable Living Plan, the new beauty brand, featuring six hair and skincare product ranges, has sustainability at its heart and is designed to meet consumer demands for a environmentally-responsible product.
Love Beauty and Planet is designed to help consumers give a little bit of love back to the world with ethically and sustainably sourced ingredients, vegan-friendly formulations and bottles that are 100 percent recycled and recyclable. Without compromising on beauty boosting results, consumers will be feeling good and looking good.
Love Beauty and Planet has carefully configured its ingredients and packaging throughout the entire product cycle to reduce its environmental impact. The range of hair, face and body care products come in several variants: Murumuru Butter & Rose, Coconut Water & Mimosa Flower and Coconut Oil & Ylang Ylang.
With sustainability becoming an increasingly dominant focus for UK consumers to invest in, more people care about their impact on the environment and the ingredients in the products they purchase. The new beauty brand seeks to target consumers who currently shop the natural beauty fixtures and specialist shops, in hope to convert them to the grocery and high street channels, and drive penetration of more natural beauty products.
Love Beauty and Planet will always be honest about its impact on the planet. As part of that commitment, the brand will not only disclose its annual carbon footprint annually but work towards a goal to reduce its carbon footprint by 20 percent by 2020.
To remain accountable for its carbon emissions, Love Beauty and Planet will put a tax on the carbon the brand emits while making its products – contributing to a Carbon Tax Fund. This fund will be used to support programmes that help to reduce carbon emissions and landfill waste, all aimed at reducing impact and creating a positive change for the planet.
Chris Barron, Vice President of Beauty & Personal Care, Unilever UK and Ireland, comments: “Love Beauty and Planet reflects our passion at Unilever to enable everyone to live more sustainably and consciously by highlighting the simple steps we can all take to help make a better future for our planet. We have never been more aware of the need to be more responsible in the choices we make, even for something as simple as which shampoo we choose to use, so we are delighted to have embarked on this exciting journey. I believe that together, we truly can help make a genuine impact, whilst making the world a more beautiful place.”
All products are bold and colourful to ensure optimum attention on shelves of retail outlets and even feature easy-peel labels to ensure they can be removed in the recycling process.
The brand has weighed its efforts and passion with one goal in mind – to make consumers look good and give a little love back to the planet. Here’s how:
The range comprises hair, face and body treatments in six unique collections, each infused with signature natural ingredients. From volumising to smoothing and moisturising to refreshing, there are a variety of options, catering for every hair and skin need and desired benefit.
Each fragrance is an artisanal blend, carefully crafted to highlight an ethically sourced essential oil or absolute, like Moroccan Mimosa flower, Bulgarian Rose and Ylang Ylang from Moheli. These ingredients are acquired through responsible sourcing programmes, which support the ecosystems and livelihoods of the farmers and communities who grow them, through partnering with local leaders and NGO’s to support projects that improve the community through agriculture, education, health and nutrition.
Natural or plant-based ingredients are utilised wherever possible, only using non-natural alternatives if they are essential to product quality or performance which has made all products 100 percent vegan.
All products are suitable for vegans and certified independently by The European Vegetarian Union (EVU), the initiator of the V-Label. Every single product in the range has this certification.
All Love Beauty and Planet products contain natural and sustainably sourced ingredients such as: Muru Muru Butter, Organic Coconut Oil and Natural Shea Butter. The formulations combine signature fragrances, such as Bulgarian Rose, with expert technology to make consumers look and feel even more beautiful. The six loveable variants are:
Murumuru Butter & Rose
Harnessing the power of nourishing Amazonian Murumuru Butter and the delicate scent of handpicked Bulgarian rose petals, soak your skin and experience a fragrant kiss of nature that lasts.
Coconut Oil & Ylang Ylang
Organic Coconut Oil gently nourishes and hydrates skin and hair with the freshness of exotic Ylang Ylang flower oil sourced from Moheli.
Coconut Water & Mimosa Flower
Coconut Water, known as a lightweight moisturiser, makes skin soft and keeps hair strong and full of life. This is enhanced by the fresh and delicious honey-scented Mimosa flower.
Rosemary & Vetiver
This supremely purifying collection with Rosemary & Haitian Vetiver offers a deep, satisfying sigh of relief and care for hair and skin.
Argan Oil & Lavender
Relax and be at ease with luxurious Moroccan Argan Oil and French heirloom Lavender. These custom crafted blends help relax and rejuvenate sensitive skin.
Shea Butter & Sandalwood
A soft, yet potent combination, Wild Shea Butter and Australian Sandalwood Oil are known to gently cleanse and hydrate for smooth and healthy skin and hair.
RRPs range from £5.99 – £9.99.