Estela Cockrell, a lawyer and then a full-time mom, never expected to start her own natural product business, but Switch2Pure was founded when she discovered there was a need in the market, and for herself.
Started as an online business that grew into pop up shops around the U.S., Cockrell has brought her brand back home, and is now located in a pop up shop at the River Oaks District, located at 4444 Westheimer Rd.
About what lead her to create the brand, Cockrell said, “I had varying autoimmune issues that I had been diagnosed with over the course of a couple of decades. Things were just really scary when you’re a young mom.”
She started off by eliminating certain foods in her diet, and then researched in any way she could, such as taking seminars and by reading books. She realized that there was so much more she could do than just her diet.
“I’d eat organic food, but then I’m still using drug store shampoo, Cockrell said. “I just started researching and researching and my eyes were wide open. When your health is compromised, nothing else matters.”
Cockrell decided to create her own brand when she noticed there were holes in the market for the niche products. She works with different labs and producers located in Washington, Montana and California.
“I have worked so hard to find still luxurious products, but they are safer,” Cockrell said. “They are great at taking all of my ideas and ingredients and formulating it into something awesome.”
Some of the individual products include deodorants, soap bars, facial moisturizer, sunscreen and makeup.
Gift kits are also available, such as an Immune Boost Kit, Detox in a Box Kit, and a Baby Your Baby Kit.
Nutritional counseling, as well as mini facials and make up applications are also available at the pop up.
Cockrell notes that she will have a line of facial products coming soon, as well as a muscle salve.
“We are doing more than just opening a store. We are trying to help people,” Cockrell said.
The original plan of Switch2Pure was to market online and do “purposeful pop-ups,” which meant taking her brand to places like New York, Aspen, Colorado and Orange County, California.
“We went wide before we came back home. We had people telling us to quickly please come back to Houston,” Cockrell said.
Cockrell noted that at first she did not want to have a brick and mortar location, but, “the customers want to feel the products; they want to smell the products.”
The response to the pop up shop in River Oaks District has been “amazing,” and she says that people are coming to shop from The Woodlands, Tomball, Sugar Land, and other greater Houston areas.
“From the beginning, I have had a super attention to detail and I am good at communicating with people. I try to keep those as the pillars of my brand. I think our brand will resonate because of that,” Cockrell said.
The pop up shop will be at the River Oaks District at least until the end of January.
“The pop up has been so fun, who knows where the permanent location will land,” she teased her customers.