Move marks Ancora’s second stake in beauty.
Vapour Organic Beauty is a progressive indie cosmetics brand founded by Krysia Boinis and Kristine Keheley in 2009. Today it offers 180 SKUs featuring high-performance formulas that combine exceptionally pure, antioxidant botanicals with a universally flattering color palette.
“Partnering with Ancora is a dream come true. Our creative bond is powerful, and we are well matched with a mutual passion for excellence” said Vapour’s Keheley.
“With Ancora we have chosen true partners who are as committed to the Vapour brand vision as we are. We’re elated to have the opportunity to evolve and expand Vapour with these amazing women” added Boinis.
Ancora was founded through a partnership between beauty industry veterans Lori Perella Krebs and Nicky Kinnaird and Winona Capital, a consumer private equity firm.
“We are committed to supporting creators of truly authentic, difference-making ideas and brands in the health, beauty and wellness realms. We are in this to break new ground and change the game” said Perella Krebs, who had been president of Fekkai.
Kinnaird, who was founder of Space NK, added, “Ancora is excited to work with brands that are championing the shift in the industry. Brands like Vapour that have the potential to be a truly authentic, authoritative voice in the clean color cosmetics arena.”
Vapour marks Ancora’s second investment in clean beauty; the firm has a stake in Indie Lee.