According to market researchers, the market will expand at a CAGR of 9.5% during the forecast period.
Rising R&D expenditure to introduce improved plant and animal extracts into various products is expected to promote the demand for organic personal care products over the forecast period. Furthermore, regulations encouraging the use of organic materials in the personal care industry are likely to propel market growth.
A growing demand for organic products is leading to an increase in their availability in supermarkets, malls, and drugstores. In addition, booming online sales give more consumers access to a wider variety of brands.
What’s fueling demand? The “burgeoning popularity of naturally-derived products is the key factor fueling the demand for organic personal care products,” the report states.
With the introduction of products such as flosses and mouthwashes, the demand for organic oral care products is anticipated to increase.
Demand for products that are free from synthetic fragrances, preservatives, parabens, petrochemicals, and harsh cleaners such as sodium lauryl sulfate has registered a sharp rise over the past few years.
There are numerous players in the market that are involved in the manufacturing of a variety of personal care products, such as sunscreens, body lotions, shampoos, scrubs, anti-aging creams, makeup removers, masks & exfoliators, eye care products, lip care products, BB creams, face oils, cleansers/toners, and masks/exfoliators.
North America was the largest market for organic personal care in 2017. The trend is poised to continue over the forecast period. The growth of the market can be attributed to rising demand for safe and natural products.
Over the past few years, companies have been introducing new and innovative products that are designed to cater to specific consumer needs. Major players in the industry such as L’Oréal, The Body Shop, and Estée Lauder launched several organic products that target the aging population.
Photo: Desert Essence Organics Body Lotion