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It was beautiful seeing so many people in one place to celebrate natural hair and beauty during Curlfest! It also gives MIELLE™ the opportunity to not only promote our brand but interact with our consumers in such an up-close personal way! – Melvin Rodriguez, MIELLE™, COO

Award-winning beauty brand, MIELLE™, which were weeks shy of overtaking Essence Festival in New Orleans, was back at it this past weekend. This time in Brooklyn, NY when they sold out to the tune of ten-thousand consumers during Curly Girl Collective’s Curlfest. Curlfest has become one of the ultimate natural beauty festivals to attend. Mielle’s participation placed the brand front and center with its loyal consumers who flock to Curlfest each summer from across the country.

This year’s involvement also included premium level sponsorship, giving MIELLE™ the opportunity to continue their support for Curlfest, the same platforms that continue to elevate its success. During Curlfest, MIELLE™ sold out in multiple items including Babassu Deep Conditioner, Mongongo Hydrating Conditioner, Rosemary & Mint Strengthening Oil and the entire Pomegranate and Honey Collection, making this the most successful Curlfest for MIELLE™ to date.

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MIELLE™ has one of the most inspiring business success stories to date. Created in 2014 by Registered Nurse and Scientist Monique Rodriguez, this beauty brand began like most leading brands today – in a garage! With a deep commitment to educating, empowering, and exciting the consumers she loves, Monique set out to change the scope of Ethnic Hair Care to include innovative products that get the job done. They started their retail journey with SALLY Beauty and since been sold by the likes of Target, CVS, Walgreens, Kroger, and Walmart to name a few. The triumph of MIELLE™ Organics has landed Monique on several major media outlets such as The Wendy Williams Show, The REAL, and more. Today, available in retail stores across the country and 87 countries, Mielle Organics is armed with an array of products including best sellers: Babassu Oil and Mint Deep Conditioning Protein/Moisture Replenisher, Detangling Co-Wash, Moisturizing Avocado Hair Milk, Adult Healthy Hair Formula and the White Peony Leave-in Conditioner, just to name a few. With a heavy emphasis on incorporating organic ingredients being its “root to results,” Mielle Organics continues to create a line of natural beauty products for all hair types.

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