The first product from Mary Louise Cosmetics was an oil-based clay mask called Mississippi Mud that leaves skin super dewy instead of dry and tight. The Mary Louise products that followed were heavily inspired by her grandmothers, Mary and Louise, who she explains were “honest, wholesome, real, and amazing.” The line is 100% vegan, organic, and cruelty-free, mimicking the realness of her matriarchs. “My goal for Mary Louise is to have affordability, quality, and ingredients you can pronounce,” Releford says.

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