L’Oréal’s acquisition of Logocos Naturkosmetik

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L’Oréal has completed the acquisition of German natural beauty company Logocos Naturkosmetik AG, a beauty company which is said to have been a key pioneer in the natural cosmetics trend.

All the company’s brands are vegan and bio certified with a range of products using their own plant extracts and natural ingredients derived from organic farming.

“In line with L’Oréal’s strategy to “seize what starts”, this acquisition reinforces the position of the Division on one of today’s major beauty ascending trends​,” Alexis Perakis-Valat, President of L’Oréal’s Consumer Products Division, said.

Read our full report here​.

L’Oréal sets sights on startups: new corporate venture capital fund

investment

L’Oréal has announced the launch of BOLD Business Opportunities for L’Oréal Development, a corporate venture capital fund that will take minority stakes in innovative startups with high growth potential.

The fund will invest in new business models in marketing, R&I, digital, retail, communication, supply chain and packaging and support the startups with L’Oréal’s expertise, networking and mentorship, the beauty leader explains.

This launch builds on L’Oréal’s open innovation strategy that connects the Group to “a global ecosystem” of agile, innovative startups, according to the company.

This strategy already includes partnerships with Founders Factory​, Partech International Ventures​, Station F​ and Raise Ventures, and the new venture capital fund adds to this.

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