Home fragrance company Neom Organic has become the latest store to pull out of House of Fraser here, the Belfast Telegraph can reveal.

The company, which specialises in home fragrance and also sells perfume and skin care products, stopped trading at its concession in House of Fraser yesterday.

Suppliers are owed a total of around £484m as a result of the collapse of House of Fraser, which was taken over by Sports Direct owner Mike Ashley after going into administration.

A spokeswoman for Neom Organic said: “I can confirm that Neom Organics will cease trading in House of Fraser Belfast.”

Luxury brands clothing brands Gant and Mint Velvet are also believed to have removed stock from the Belfast store.

Big brand names including Jigsaw have already stopped trading under the House of Fraser brand.

The high-end clothing chain confirmed it had pulled its stock from all 20 concessions in House of Frasers over a week ago.

The 169-year-old department store went into administration on August 10 but was rescued after only an hour by Mike Ashley.

The deal was struck through a pre-pack administration process, where a company is put into administration before a new buyer cherry picks the best assets. Prior to its collapse, Mr Ashley had held an 11% stake in the department store chain.

A spokesperson for Sports Direct said: “We are in constant positive dialogue with all our suppliers but do not comment on individual cases.”

The revelation of more stores pulling out of the Belfast branch came after it was announced that House of Fraser’s flagship store on London’s Oxford Street had been saved from closure.

The central London site had been due to close under a House of Fraser company voluntary arrangement, announced in June.

James Keany, head of national agency at commercial property agents CBRE, advisers to Sports Direct, said: “This deal only happened because all parties realised it was better to keep the store open and fully operational. It was a real case of landlord and tenant genuinely working together and at great speed. Everyone was sensible about the terms of the transaction.”

Despite its closure at House of Fraser, Neom said its products could be found elsewhere. “Neom are committed to giving their customers the full well being experience which can be found at www.neomorganics.com and in standalone stores, major retailers and independent stockists. Aura Day Spa and The Fountain of Beauty in Belfast both stock Neom.”

Belfast Telegraph

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