One on one exclusive interview with Curly D’s co-founder on true clean beauty top trends.
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(Metro Atlanta, GA) — Natural beauty products are not always guaranteed to be clean beauty solutions. Curly D by Curly Davenport today announced clean beauty trends driving the cleaner prettier movement. A one on one exclusive interview with Curly D’s co-founder CR Cataunya Ransom on clean beauty health.
Define what clean beauty really is all about?
Clean beauty is very simplistic and also involves mindfulness creativity. Products made from the clean beauty concept should contain strictly non-toxic ingredients. Unlike greenwashing, clean beauty is much more transparent. Requiring ingredients sourced on moral principles and with safe beauty health benefits for the body and environment.
Express problems and concerns you see happening in the clean beauty industry?
Everyone is trying to jump on the clean beauty bandwagon right now. Kourtney Kardashian is lobbying for clean beauty, at the same time she is also a brand advocate for her family related beauty brands and numerous beauty products or partnerships, which she refuses to give details if all of her endorsements or products have been tested on clean beauty standards. It’s just utterly ridiculous and extremely unacceptable.
What’s the biggest misconception about clean beauty?
In comparison, clean beauty is not vegan or natural…all this can be confusing to even beauty industry experts.
It’s important to note that, not all natural beauty products contain clean non-toxic ingredients. Natural products can be comprised of minerals, plants, and botanical extracts. It’s very easy for beauty brands to put “natural” on the label and mislead consumers into thinking non-toxic ingredients are not being used when toxic ingredients are included in some natural products.
Cruelty-free and vegan are also not the same. The best resources we have in the clean beauty industry to clear up misconceptions is through education and testing. Most people are even unaware that vegan products can be tested on animals. This is because not all vegan beauty products are cruelty-free. Whereas, cruelty-free means absolutely no animal testing.
Consumers wanting to purchase clean beauty products should look for labels that contain paraben free, which means they are made without chemical compounds. Parabens, sadly are the most widely used preservatives in cosmetics and personal care products.
6 Parabens To Avoid In Your Lip Balm
How does Curly D by Curly Davenport stand out from other clean beauty brands?
At Curly D by Clean Davenport, our focus is clean beauty health for safety benefits. This can be credited for the success of our creation “Juteux” the best lip balm multi-active benefits with SPF15 that works for lips, cheeks, around eyes, brow, forehead, and wrinkles.
We wanted to create a clean beauty lip balm to address all lip needs and more by inventing a “luxury natural lip balm oil” considered the world’s best lip balm for safe beauty health all-in-one solution. Juteux is made with non-toxic ingredients that are paraben free, dye free, and cruelty-free as well.
Proudly, Curly D is also a cruelty-free Leaping Bunny approved beauty brand. Curly D products are available on our website and Amazon beauty.
What’s Curly D’s marketing strategy?
Well, unlike Huda Kattan or Kylie Jenner our popularity is not bred based on Instagram.
Curly D is an online clean beauty brand, where our customers discover us through organic search engine results. While we do of course have a social media presence. However, our blog drives the majority of our business, not an outside social media channel and we prefer it that way.
Our customers are interested in being well informed about clean beauty subject-matter, the information we provide can’t be fake news or influencer fluff, and must be well researched. Customers connect to our company website as a resource platform for clean beauty health.
To learn more about Curly D visit https://CurlyDavenport.com