A new Hespeler Road business is catering to those seeking the real deal in natural foods.

Goodness Me! Natural Food Market opened its new Cambridge location Nov. 26, at 525 Hespeler Rd., just south of the intersection of Hespeler Road and Sheldon Drive.

“What a wonderful experience this has been, opening our 10th location in the beautiful city of Cambridge. We are so happy to have the opportunity to expand and welcome new customers to our Goodness Me! family,” said store manager De Edmondson.

In keeping with their slogan, “If it’s healthy, it’s here,” the 16,000-square-foot natural foods store features the largest selection of exclusively organic produce and will feature locally grown fruits and vegetables whenever possible. It also offers its own private label grass-fed beef, natural pork and chickens raised without antibiotics.

The natural food store caters to those with food allergies or on a specialized diet including keto, gluten-free, paleo, plant-based and vegan.

“You will find our high standards, passion for education, and exceptional customer service to be unparalleled, “Edmondson said. “With our diverse and inclusive product offering, customers can shop and trust that they are receiving only the best quality.”

Roughly a third of the new store is filled by a curated collection of beauty and body care products made with natural ingredients. There is even a supplements desk staffed by a healthy living adviser with holistic nutrition credentials.

In addition to its fresh produce and meats, Goodness Me! has a large eatery where customers can graze at the large salad bar, select hot dishes, including keto and vegan options, grab a slice from the pizza bar, warm up with hot soup or chili or enjoy a freshly blended smoothie, have a kombucha on tap or sip an organic coffee in the dining area.

“We also offer a large selection of convenient grab-and-go foods for our customers, which is made fresh in our full kitchen daily,” said assistant store manager Chelsey Kaufman.

Goodness Me! can also provide its customers with food for thought. Next to the eatery is a large beautifully crafted dining room outfitted with tables, benches, a decorative green wall and an open concept kitchen, which is used for cooking classes, workshops and nutritional learning sessions.

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