2019-08-05 09:00:00

From an Instagram-famous pink clay face mask to a glittery cream shadow that exceeds its $17 price point, Amazon’s page of under-the-radar brands allows indie-product discovery with the ease of shopping, well, non-indie products. You don’t need the time or patience to hunt through pages upon pages of unique finds, because we already did a deep dive into the sleeper section for you — pulling out the best buys in makeup, hair, body, and skincare. Prepare to inspire some serious “where’d you get that?” beauty-stash envy in three, two, one…

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