NEW YORK, Sept. 14, 2018 (GLOBE NEWSWIRE) — Influenster, the leading platform where millions of consumers research and review products, and where brands can connect with these highly-engaged and empowered shoppers, today announced the winners of its 2018 “Reviewers’ Choice Awards: Best in Beauty.” The nearly 170 winners were selected based on the analysis of over six million organic, non-incentivized makeup, skin, hair, fragrance and nail product reviews left by Influenster members over the past twelve months, with recognition given to those stand-out products boasting both a high number of reviews and high star rating (plus a handful of Influenster staff favorites!). Setting Influenster’s awards apart from others in the industry is that they’re truly by the people, for the people: not based on the opinions of editors, social media stars or other category experts; but on real consumers’ authentic, unbiased opinions of products they’ve tried and loved.
As the Beauty industry continues to grow rapidly, this growth is largely informed by the needs, wants and imaginations of passionate consumers. Influenster is uniquely positioned to provide rich insights to help inform the future of this dynamic industry, given that our 4.7MM+ members contribute 50K pieces of content daily, have written 28MM+ total reviews, and more Beauty reviews than any other source online. Some trends spotted via this year’s awards include: the continued rise of Indie beauty, with Indie brands driving more total reviews than either Mass or Luxury brands in categories including eye shadows, facial masks and hair serums; and the talk-ability of lipstick, which as a category drove the highest number of reviews overall, with liquid formulations being the top review-driving formats across Mass, Luxury and Indie brands.
“Influenster was founded as a community to give everyday consumers a platform to share their feedback and opinions on the products they’re using, both with fellow product junkies and with brands directly. It’s our mission to connect people with the right product, at the right time, with the most relevant peer-to-peer recommendations,” says Elizabeth Scherle, Influenster Co-founder and President. “With the wealth of first-party data and content that comes with our reviews, we’re able to quickly and credibly assess which products drive the most buzz, discussion and positive sentiment. When people hear from someone with similar interests and needs about their product experiences, it makes it easier to assess what might work for them, too.” She adds, “Building and maintaining trust is paramount to everything we do.”
Influenster’s mission is to connect consumers with the right product, at the right time, with the most relevant peer-to-peer recommendations, to help guide empowered purchases. We are a digital destination where millions of consumers research and review products; and where brands can target and connect with these highly-engaged shoppers. Our 4.7MM+ members have contributed 28MM+ reviews – plus millions of user-generated photos and Q&A – on more than 2.5MM products to our platform, making us the leading destination for people to explore the latest products, gain fresh insight, pick up new tips, and share opinions with others.
To our clients, we offer a range of services including content and review syndication to brand and retail sites via ReviewSource; Review Ads custom-created digital and social media units featuring UGC; hyper-targeted sampling; insights and research reports; branded content; and InfluenSTAR partnerships.
VP Beauty Brand Partnerships, Influenster