If you haven’t browsed and ultimately shopped the beauty section at Urban Outfitters, you’re seriously missing out. For the past several years, the trendy retailer has made a name for itself by stocking it’s real-life and virtual shelves with Allure–editor approved brands like Mario Badescu, Thayer’s, Slip, Stila, Ouai, and so many more. They even have dedicated departments for K-beauty products and organic skin care. Not too shabby if you ask us. Earlier this week, however, the virtual beauty aisles at Urban Outfitters just got even more exciting: Benefit Cosmetics officially online.

Known for its three-time Beauty of Beauty-winning Gimme Brow and selection of subtle bronzers and blushes, Benefit Cosmetics launching at Urban Outfitters marks one of the first few legacy beauty brands to be available at the retailer and the collection includes 35 products in total. Don’t worry because you’ll find tried-and-true favorites like the Benefit High Beam Liquid Highlighter — a dreamy satin pink notorious for giving the skin an instant glow — and the new-and-improved version of its famous tinted brow gel, Gimme Brow+, along with a handful of convenient, travel-friendly minis. If you’re looking to pick up the celebrity-favorite Hoola bronzer and Dandelion Brightening Blush, both of those are also in stock.

The partnership between the beauty brand and the retailer is topped off with an exclusive Benefit Cosmetics x UO kit that includes a mini Hoola Bronzer, mini BadGal Bang! Volumizing Mascara, and a mini Gimme Brow+, all in a sweet zip-top cosmetics pouch. It’s honestly too perfect to pass up.

While you won’t see Benefit products in select UO stores until this fall, you can browse and shop the full range right now on UrbanOutfitters.com. It looks like Urban Outfitters has officially become the beauty destination that we always knew it could be.


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