Last year, hundreds of people queued round the block to buy Liberty’s annual beauty advent calendar, while offerings from other brands sold out and appeared on eBay for up to twice the price.
Eager to cash in on the annual shopping frenzy, the likes of No7 and The Body Shop are opening the waiting lists, before the month of August is over, while fans can already sign up for Charlotte Tilbury and Lookfantastic’s offerings.
And shoppers won’t have long to wait as John Lewis and Rituals will have their calendars on sale in early September.
In the hope of tempting new customers who will then go on to buy more products, beauty companies are stocking their advent calendars with goodies worth up several times the purchase price.
The No7 calendar, for example, costs £42 but contains £177 worth of products, including skincare and make-up.
Here’s Femail’s pick of the best beauty advent calendars that have been announced so far, and when you can buy them.
LOOKFANTASTIC 2018 ADVENT CALENDAR, £79
WAITING LIST: OPEN
PRE-ORDER: FROM 7TH SEPTEMBER
AVAILABLE TO BUY: 1ST OCTOBER
Treats worth £300 in the Lookfantastic Advent Calendar, costing £79, include a Lipstick Queen Frog Prince Lipstick, Illamasqua Beyond Powder in Deity; Omorovicza Moor Cream Cleanser; Percy & Reed Perfectly Perfecting Wonder Balm; Mane ‘n Tail shampoo and conditioner. Pre-orders open on 7th September and it’s available to buy on 1st October
NO7 ADVENT CALENDAR, £42
WAITING LIST: OPENS 29TH AUGUST
AVAILABLE TO BUY: 18TH OCTOBER
The waiting list for the £42 No7 beauty advent calendar opens on 29th August, but it doesn’t go on sale until 18th October. Products include primer, two gel finish nails colours in Golden Sands and Deep Wine, Hydrogel eye masks and Protect & Perfect Lip Cream
CATH KIDSTON ADVENT CALENDAR – £40
ON SALE: 17TH SEPTEMBER
This cute Cath Kidston advent calendar, £40, which goes on sale at Boots on 17th September contains 8 x 30ml Hands Creams, 4 x Cuticle Creams, 4 x Hand Balms and 8 x Bathing Salts
THE BODY SHOP 24 DAYS OF THE ENCHANTED ADVENT CALENDAR, £45
ON SALE: 31ST AUGUST
The Body Shop’s 23 Days of The Echanted calendar contains £85 worth of products for just £45, including Almond Milk and Honey Body Butter, Green Tea Bath Bomb and exfoliating gloves
RITUALS THE RITUAL OF ADVENT 3D CALENDAR, £89
ON SALE: 3rd SEPTEMBER
Rituals’ The Ritual Of Advent 3D Calendar, £89, is packed full of pampering favourites such as Ayurvedic dry body oils and a Happy Buddha belly body cream, and goes on sale on 3rd September
JOHN LEWIS BEAUTY ADVENT CALENDAR, £165
ON SALE: 4th SEPTEMBER
The John Lewis 2018 offering combines in-store treatments such as a bespoke 15 minute Elemis facial and high end treats including Acqua di Parma fragrance and Laura Mercier primer and you don’t have long to wait for the £165 calendar as it goes on sale on 4th September
CHARLOTTE TILBURY BEAUTY UNIVERSE ADVENT CALENDAR, £150
ON SALE: 4th OCTOBER
It’s one of the pricier offerings, but Charlotte Tilbury’s £150 advent calendar won’t disappoint beauty fans with a range of mini and full-sized bestsellers including her iconic Pillow Talk lipstick. On sale from 4th October
GREEN PEOPLE BEAUTY ADVENT CALENDAR, £75
ON SALE: 1st October
The first beauty advent calendar from Green People 15 delightful organic skin, hair and beauty treats in 100 per cent recyclable packaging, including Fruitful Nights Night Cream, special edition Damask Rose lipstick, lash-lengthening mascara and illuminating eyeshadow duo. Costing £75, it contains £150 worth of products
DIPTYQUE ADVENT CALENDAR – £320
ON SALE: 15TH OCTOBER AT SELFRIDGES
Diptyque’s luxury £350 calendar contains mini candles as well as scented bodycare and is available to buy exclusively from Selfridges from 15th October
MAD BEAUTY ADVENT CALENDAR CHRISTMAS LIGHTS – £10.99
On sale already at findmeagift.co.uk reduced from £24.99 to £10.99, the Mad Beauty advent calendar contains three nail polishes, five lip gloses and tools such as lip and blusher brushes