The company chose this site for a showcase store for a variety of reasons, according to Colgrove.
“The store (that was here) has been here since 1959,” he said. “Although it served the community for several years, the footprint was too small to keep up with the expanded categories and expanded offerings consumers have come to expect.
He said the investment in naming rights to nearby Albertsons Stadium and the partnership with Boise State also played a part.
“Its location next to Boise State and Albertsons stadium – we felt this was the right place for it.”
For a time, the company had planned to call the location Market Street Idaho – but changed course before opening.
“It really came down to hearing a lot of stories from the customers of the old store here,” Holland said. “They had shopped here for 60 years and remembered meeting Joe. We really wanted to keep that spirit alive so we decided to rebound this store as Albertsons but make it more distinct to this neighborhood.”
Colgrove and Holland said the store will likely draw from all over Boise, but they expect most customers to make most of their visits to the location nearest them – with Broadway and the forthcoming Market Street Idaho location in Meridian serving as destination stores for many.