A new cruelty-free vegan beauty subscription box service called KindLook has launched in the UK.
The boxes, sent to customers on the 10th of every month, include a variety of cosmetics, such as body oils, make-up finishing sprays, lip gloss’, cleansers, moisturisers, and primers. At £23.99 per box, the luxury items included are worth far more than the price paid. For example, the retail value of the June box, the company’s first ever bundle, was £75.00.
KindLook intends to make vegan beauty and cosmetics accessible to everyone. “Our mission is to bring compassionate brands to a greater audience and a greater audience to compassionate brands whilst being dedicated to providing great value in every box to our KindLookers,” the brand notes on its website.
It continues, “We understand, it’s difficult to go vegan and cruelty-free with your make-up and beauty routine, but KindLook is here to help you on your journey by offering high quality vegan and cruelty-free beauty products, delivered every month for a fraction of the cost.”
Cruelty-Free Beauty Is Trending
The beauty market is adapting, with many brands choosing to go vegan or cruelty-free. In early August, beauty giant L’Oréal acquired the German all-natural vegan brand Logocos Naturkosmetik in a move to keep up with changing consumer attitudes.
“Logocos brings to the Division two authentic and certified natural brands as well as a unique expertise from a worldwide pioneer of the organic beauty market,” said L’Oréal’s Consumer Products Division President, Alexis Perakis-Valat. She continued, “In line with L’Oréal’s strategy to ‘seize what starts,’ this acquisition reinforces the position of the Division on one of today’s major beauty ascending tends.”
This “ascending trend” for vegan, cruelty-free, natural beauty is propelled by the mounting number of conscious consumers who are looking for ethically-made products. A recent survey, conducted in the UK by Clothes2Order, revealed that 44 percent of consumers would boycott a brand with no ethical or eco-friendly policy.
“The results from our survey have categorically shown consumer attitudes are changing,” said Simon Turner, Managing Director of Clothes2Order. “Business owners are going to have to adapt to greener methods of working or face the consequences.”
Image Credit: Nourish Skin Range